I’ve worked to push the creative direction of motion design across product, brand, and marketing. Beyond simply animating UI elements, my focus has been on building a consistent motion language that reflects Aera’s energy and optimism. From micro-interactions in the app to brand-led animations in campaigns, I’ve ensured that pacing and transitions feel purposeful and intuitive—striking a balance between clarity, delight, and momentum.
I’ve played a key role in shaping the design and creative direction of Aera’s eDM communications, ensuring each newsletter feels on-brand, clear, and engaging. Working closely with Aera's internal team, I’ve helped shape a visual and content structure that supports consistency while allowing for flexibility across different campaign types. Attention to hierarchy, tone, and mobile responsiveness has been key in maintaining both function and aesthetic across touchpoints—turning each send into a cohesive extension of the Aera brand.
In designing Aera’s advertising materials, I’ve prioritized clean and engaging visuals that align with the brand’s identity. Whether for digital banners, social media ads, or print materials, my approach has been to create designs that are consistent with Aera’s identity and optimized for each platform.
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