Design Director

Design Director

Design Director

Design Director

Design Director

  • Richard Pearson ―

  • Richard Pearson ―

  • Richard Pearson ―

  • Richard Pearson ―

LinkedIn

Passionate and fascinated with how people experience and interact with design. A British designer with a Bachelor of Arts Degree in Digital Media Design with ten year’s experience in London and Auckland. Experience working in award-winning creative agencies and multidisciplinary teams of marketers, designers and developers. Storytelling through design.

Passionate and fascinated with how people experience and interact with design. A British designer with a Bachelor of Arts Degree in Digital Media Design with ten year’s experience in London and Auckland. Experience working in award-winning creative agencies and multidisciplinary teams of marketers, designers and developers. Storytelling through design.

Passionate and fascinated with how people experience and interact with design. A British designer with a Bachelor of Arts Degree in Digital Media Design with ten year’s experience in London and Auckland. Experience working in award-winning creative agencies and multidisciplinary teams of marketers, designers and developers. Storytelling through design.

Passionate and fascinated with how people experience and interact with design. A British designer with a Bachelor of Arts Degree in Digital Media Design with ten year’s experience in London and Auckland. Experience working in award-winning creative agencies and multidisciplinary teams of marketers, designers and developers. Storytelling through design.

I'm a contractor designer, available to pick up exciting projects that land on my desk. I'm also a Design Director at Ira Creative, collaborating with the strategic team to deliver design solutions to digital and brand.

LinkedIn

Ira Creative

Central Station

Sutton Young

Tenfold Creative

Westside London

Services.

Services.

Services.

Services.

Content

Art Direction


Video Editing


Animation
Retouching

Digital

UX & UI Design


Websites


Social Media Expression


Digital design marketing

Design

Brand Identity Systems


Logos, wordmarks, icons


Iconography
Communication design


Packaging Design


Packaging Production


Editorial Design


Print Production


Design-led Campaigns


Environmental & Exhibition design
Brand Guidelines & creative toolkits

Strategy



Brand Architecture
Brand Strategy


Research & planning


Brand Positioning


Content Direction & Planning


Social Brand Expression


Note - In some cases, if the project has specific requirements, I will work with external creatives, with key skills to deliver.

Strategy



Brand Architecture
Brand Strategy


Research & planning


Brand Positioning


Content Direction & Planning


Social Brand Expression


Note - In some cases, if the project has specific requirements, I will work with external creatives, with key extensive skills to deliver.

Thoughtful exploration.
Defined by insights.
Conceptually exciting.
Delivered by design.

Thoughtful exploration.
Defined by insights.
Conceptually exciting.
Delivered by design.

Thoughtful exploration.
Defined by insights.
Conceptually exciting.
Delivered by design.

Thoughtful exploration.
Defined by insights.
Conceptually exciting.
Delivered by design.

  1. Discovery - Thoughtful exploration.

    I believe in the power of purpose and captivating storytelling to define brands. Exceptional ideas are not spontaneous; they come from seeking what's different and delightfully unconventional, showing bravery and boldness. This approach distinguishes brands and experiences amidst a saturated landscape. My process involves research, strategic planning, and precise positioning, resulting in a carefully planned way forward. This allows me to uncover what makes it special, distill its core qualities, and convey its value to consumers in a clear and appealing way.

  1. Define - Defined by insights.

    My defining process begins by thoroughly understanding the client's goals and objectives. Insights gathered during the discovery phase help to define a clear strategy that aligns with the client's vision and target audience. This strategy is then distilled into a comprehensive brief outlining specific objectives, creative guidelines, and project requirements. The brief serves as a roadmap, guiding me throughout the creative process to ensure that every visual element effectively communicates the client's message and resonates with their audience.

  1. Concept Design - Conceptually exciting.

    Based on the brief, I initiate the process of ideation, iteration, research, testing, and refinement to deliver design solutions that aim to inspire clients with intelligent, tasteful, and carefully crafted outcomes. Our concept designs typically explore systems, tonality, aesthetics, and motion. The consumer experience across digital and physical mediums is central to my approach. I incorporate feedback to make necessary adjustments before proceeding to implementation.

  1. Deliver - Delivered by design.

    Upon completing all design development work, I oversee production throughout the design and implementation of content, products, collateral, signage, and any necessary digital and physical executions to fully realize the project. Additionally, I can leverage my expertise to collaborate with external partners, such as digital marketing firms, printers, and SEO specialists.

A select handful of companies/clients I've worked with over the years while working in creative agencies and on freelance projects.

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Copyright 2024 Richard Pearson ©

Copyright 2024 Richard Pearson ©

Copyright 2024 Richard Pearson ©

Copyright 2024 Richard Pearson ©

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