The Shot has been created to front and put a name to a building development near Queenstown, requiring a logo and high-end brochure design. The design inspiration has been taken from the breath taking landscape that surrounds Arthurs Point, blues from the river combined with the golden autumn colours creates a design that works in tandem with the photography. The name generation came from the Shotover River, put simply ‘The Shot’ and the graphic river on the front cover has been designed to represent this.